My Life In Percussion - Karl Dustman
My Life In Percussion - Karl Dustman
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Five Decades in the Music Products Industry
This memoir by Karl Dustman details his illustrious music industry career. Dustman began his professional career in music retail, leading to a sales forecaster for IBM. This opened the door to an executive position with Ludwig Drum Company where he spent 11 years in the marketing and educational departments. Executive-level stints with Gretsch, Hohner-Sonor-Sabian, Pearl, and Sonor gave Karl great insight into the percussion industry of the 1970's through the '80s, '90s, and into the current era, which he shares here in intimate detail.
Striking out on his own as a marketing consultant, Karl worked not only with numerous music industry clients, but other businesses which further developed his skill set.
Along the way, Karl authored numerous articles to share his percussion marketing expertise; many are included in the book's appendix. Also included are capsule histories of the Ludwig and Gretsch drum companies, and a good look at the inner workings of the Percussion Marketing Council for the past nineteen years. Pretty much anyone who has worked in the percussion industry over the last five decades has crossed paths with Karl Dustman.
This book has been painstakingly written to provide insights and details to a career that spans over fifty-five years and continues to this day.
The huge assortment of photos, internal documents, examples of the many different marketing, sales, promotional product launch materials, and massive trade show exhibits are included in each of the nine chapters. The personal stories and memorable moments illustrates an ever-changing industry filled with products, people, company mergers, brand acquisitions, and personal uncertainty for the future through five decades of career development.
This could also serve as an “industry textbook,” illustrating the vast differences in the industry's retail, wholesale distribution, and manufacturing environments and workplaces. The journey is not limited to percussion but includes direct experiences with acoustic and digital pianos, electric, acoustic, and classical guitars, and even sound reinforcement.
BRAND: Hal Leonard
CONDITION: Brand New
Condition
Brand New
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B-Stock
Items that were opened and returned, have a cosmetic imperfection or were used as demo units in a shop. Many B-Stock items come with a limited manufacturer’s warranty.
Mint (Used)
Mint condition items are completely blemish-free and have not been modified in any way. If there are any blemishes and/or modifications, the item needs to be listed as a condition less than mint.
Excellent (Used)
Excellent items are almost entirely free from blemishes and other visual defects and have been played or used with the utmost care. When an item has been used, but only has minor cosmetic defects, this can be considered Excellent. Minor surface level scratches, such as fingerprints or stick marks from regular use, would qualify.
Very Good (Used)
Very Good describes items with more cosmetic imperfections than Excellent, but are still in great condition overall. There may be some scratches, finish dings, slight keyholing or light pitting, but nothing that affects the playability or function of the gear.
Good (Used)
Good condition includes items that are in fine working order, but have significant cosmetic imperfections. A cymbal with substantial fleabites, or an old snare drum with some surface rust on the lugs would be classified as Good. Items with dents, or corrosion qualify as Good as long as they are still playable and fully functional.
Fair (Used)
Fair condition items have various imperfections that impact the function of the item. Fair items aren’t broken, but have some minor functional issues. Examples of items in Fair condition are cymbals with repaired cracks, or a playable drum kit with several extra holes.
Poor (Used)
Poor condition items have clear functional problems that will generally require repair. Examples of items in Poor condition include a snare drum with broken lugs, a cymbal with substantial un-repaired cracks, or a drum kit stripped of its finish and missing hoops or other hardware.
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Condition
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